Discovery

Present to stakeholders a ux strategy, process and design following a discovery phase using desk research, focus groups, user surveys, ethnography and card sorting.

TUI

TUI


Wireframes

Sketch, test and iterate with heuristic evaluation of employees, lab based tests with existing and potential customers, guerrilla tests, focus groups

TUI

TUI


Design

Test again using one-to-one lab based tests with existing and potential customers

TUI

TUI

TUI

TUI

TUI

The Challenge

Working as part of a large UX team for this top 10 UK retailer to develop a platform based approach included web, tablet and mobile products with a focus on Lead Generation and Lead Conversion to complete a re-structure of its two major travel sites; Thomson and First Choice.

I took on areas such as the search, results call and hotel report page.

Agile work with Product Owners, BAs, Brand Owners, Marketing and Developers.

Work undertaken

Strategic research, qualitative and quantitative research, art direction, pattern libraries, workshops, concept design, sketching, wireframes, UI requirements, prototyping, user journeys, user testing, design sign-off, presenting to various departments and management, mentoring.